Johnson & Johnson utilized The Logo Loft's services for developing a new identity for their health care compliance campaign. Project description provided by client: Consumer health care, sales and marketing. We're an intergrated business partner to help you reach your goal and support. We don't want anything that points down, but something that represents advancement, like the intertwining idea of Infinity of Memories and two colors intertwining. Not opposed to people but it must be unique. Not big on initials but it has to be interesting if used. Would rather have a symbol, like ideya logo. Want to show integration. Creative 3-D intergrated into the name is good if you can pull it off.